If you didn’t know, winter has a reputation for being a bad time to sell. It’s true, that it’s a quieter time in the real estate market, but there’s hidden benefits that most vendors look over.
There are general market trends, but you have to look into the details. Each market, i.e. each area or suburb has its own trends and patterns! So, don’t be discouraged by the colder months that are coming. Winter could be the perfect time for you to sell your home.
Winter is coming
The general notion is that cold weather = less people heading out there to house hunt. This is not true! The cold weather doesn’t stop the most keen house hunters – which are the exact people you want to attract.
Less competition from vendors means less properties to sift through for buyers. It also means, with less choice for the buyer, the higher their demand for a property! Put it simply, motivated buyers are willing to pay more during winter.
All the attention you could ask for
Quieter seasons allow real estate agents to really take the time to listen to your needs and look more closely into details of what options are right for you.
They’ll take more time on your marketing campaigns to properly reach out to the correct demographics. In other words, less following up, less work for you!
What sort of properties sell best in winter?
Warm and cosy homes. Decorate or do light renovations to create a warm and welcoming vibe. This will help the buyer associate a positive and personal emotion to your home. Bright yet warm lighting is also very appealing, rather than a cold and dreary look. So, a warm, homey ambience is key!
Does your home have a fire place? Recently renovated? Yep, winter might be the perfect time for you!
How do I create a warm ambience?
Interior designers can go on and on and on about this topic. But let me quickly list what works when you’re trying to sell during winter.
· Clean your windows. Make sure anything glass is sparkling! And, bring in the natural light.
· Are there certain times of day with the most sun? That’s your inspection time.
· Light some (don’t over do it) candles and lamps.
· Throw a beautiful knitted blanket over your furniture, add some cushions.
· Make sure your home is warm! Turn on the heater before opens if need be.
· Raining? Have something to hold guests’ umbrellas. It’s also okay to ask them to take off their muddy and wet shoes – it shows that you care and protect your floors, especially if they’re wooden.
Here’s our more detailed tips on becoming buyer ready.
The right real estate agent will have plenty of wisdom when it comes to selling during ‘off seasons’. Get in touch and we can chat with a hot cuppa!